Big10 Rebrand Case Competition
- American Marketing Association at IU
- Sep 13, 2022
- 1 min read
Updated: Jan 16, 2023

The Big Ten Conference has expanded to include two California universities! We brainstormed possible rebranding ideas for the company, such as changing the logo, creating new events to unite the universities, and even commercials. This was a great opportunity to practice thinking like professional marketers.
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