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National Case Team

Our Purpose

The Case Team is a division of AMA where students become marketing consultants and create a solution for a company. We compete in a year-long event against 320+ AMA collegiate chapters across the country. Working alongside award-winning faculty, we complete a business challenge given by the AMA Collegiate Case Competition sponsoring organization.


This year's case is sponsored by The Sheth Foundation.

3rd Place Finalist of Case Competition 2022

National Case Team Semi-Finalist

What We Can Offer You


  • Conduct primary and secondary research

  • Analyze data to understand trends


  • Work alongside some of the best and brightest Kelley students and faculty

  • Be mentored by case leaders and AMA faculty advisors 


  • Learn and utilize upper-classmen level software, such as Qualtrics, SPSS, Stata, InDesign, and Photoshop

Our Process


  • Thorough research of academic journals

  • Brandwatch utilization

  • Case study analysis


  • Problem-solving & analytical skills

  • Innovative proposal of the solution to the case study


  • High-quality research report

  • Professional team presentation

  • Competition entry

Contact Us

For any inquiries, you can email the leaders and advisor of our National Case Team by clicking on the buttons below.

Shilpi Jena

Case Team Co-Chair

Rahul Guhan

Case Team Co-Chair

Professor O'Hern


Meet the Case Team

Follow our Case Team

Check out our National Case Team's Instagram as we strive for growth and accomplishment.

Follow @ama.casecomp.iu for application information and regular updates.

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© 2023 by American Marketing Association at Indiana University. 

For more information on the American Marketing Association, visit

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