National Case Team
Our Purpose
The Case Team is a division of AMA where students become marketing consultants and create a solution for a company. We compete in a year-long event against 320+ AMA collegiate chapters across the country. Working alongside award-winning faculty, we complete a business challenge given by the AMA Collegiate Case Competition sponsoring organization.
This year's case is sponsored by The Sheth Foundation.
3rd Place Finalist of Case Competition 2022
National Case Team Semi-Finalist
What We Can Offer You
RESEARCH EXPERIENCE
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Conduct primary and secondary research
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Analyze data to understand trends
TEAMWORK AND COLLABORATION
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Work alongside some of the best and brightest Kelley students and faculty
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Be mentored by case leaders and AMA faculty advisors
GOALS AND CHALLENGES
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Learn and utilize upper-classmen level software, such as Qualtrics, SPSS, Stata, InDesign, and Photoshop
Our Process
Research
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Thorough research of academic journals
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Brandwatch utilization
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Case study analysis
Strategize
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Problem-solving & analytical skills
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Innovative proposal of the solution to the case study
Present
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High-quality research report
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Professional team presentation
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Competition entry
Meet the Case Team
Rahul Guhan
Senior
Co-Chair
Majors:
Economic Consulting; Business Analytics; Entrepreneurship & Corporate Innovation
Shilpi Jena
Senior
Co-Chair
Majors:
Marketing; Business Analytics
Anushka Nair
Sophomore
Member
Majors & Minor:
Marketing; Business Analytics with a minor in Spanish
Shenyi Gong
Sophomore
Member
Major:
Marketing
Annika Tayal
Freshman
Member
Majors:
Marketing; French
Nick Bozzelli-Levine
Sophomore
Member
Major:
Advertising
Freedom Eiden
Freshman
Member
Major:
Marketing
Duong Lam
Sophomore
Member
Major:
Marketing
Follow our Case Team
Check out our National Case Team's Instagram as we strive for growth and accomplishment.
Follow @ama.casecomp.iu for application information and regular updates.
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For more information on the American Marketing Association, visit www.ama.org
