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Branding in Focus: 
Exploring Diverse Perspectives on Brand Management

AMA at IU Regional Conference 2025

This year, our conference Branding in Focus: Exploring Diverse Perspectives on Brand Management will be exploring what it truly means to work in brand management through four unique lenses: B2B, B2C, Sports, and Ad Agencies. Attendees will engage in immersive discussions and interactive sessions that delve into the art and science of building, evolving, and redefining brands in today’s dynamic marketplace.

Learn how diverse roles in brand management drive audience engagement, foster loyalty, and create lasting success. Featuring inspiring speakers from industry leaders like Cisco, the WNBA, and Spark Foundry, this event provides exclusive insights, valuable connections, and actionable strategies to help you excel in an ever-changing digital world. 

Get ready to expand your horizons, challenge conventional thinking, and prepare for the next frontier in brand management!
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Guest Speakers

Nate Matheny -  Sr. Marketing Manager, Cisco

Stephanie Jordan - Procter & Gamble

Erica Smith - WNBA Partnership Director

Allison Zilbershatz - VP of Content, Spark Foundry 

Below is our schedule:

11am: Welcome from Presidents

11:05: Welcome from Advisor

11:15: Speaker #1 - 25 minute talk, 15 min Q&A, 5 min tech change 

Noon: Speaker #2 - 25 minute talk, 15 min Q&A, 5 min tech change 

12:45: Speaker #3 - 25 minute talk, 15 min Q&A, 5 min tech change 

1:30: Speaker #4 - - 25 minute talk, 15 min Q&A, 5 min tech change 

2:10: Final Remarks from Presidents

2:15: The End

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© 2023 by American Marketing Association at Indiana University. 

For more information on the American Marketing Association, visit www.ama.org

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