Impact Consulting

Our mission is to inspire a culture of activism that generates positive social impact in our local community. We leverage our marketing skills and knowledge to provide personalized marketing strategies to local nonprofit and for-profit organizations. We achieve this by providing a semester-long consulting team experience that connects talented and ambitious AMAers to local businesses in need. Our AMA Impact Consultants are committed to problem-solving, taking initiative, and thinking creatively through gaining skills in market research - together, we can create the biggest impact. 

What we do 

  • Analyze business problems through SWOT analysis

  • Conduct primary and secondary research regarding business problem and current situation 

Market Research

  • Dedicated to helping drive positive impact in the IU and Bloomington community 

  • Combine consultants' desire to learn with the desire t connect with and help local businesses

Community Focused Project Approach

Strategic Recommendations

  • Create high quality, research-driven reports with recommendations to solve business problems 

Previous Clients

MALIBU GRILL

Malibu Grill is well known in Bloomington as being an upscale restaurant that provides its customers with premium food and a quality experience. The restaurant wanted to expand brand awareness on Instagram to encourage more Bloomington residents to come to the restaurant.

 

Based on primary and secondary research, we produced data-driven recommendations that included: Instagram campaign ideas, content consistency methods, branding strategies, partnership suggestions, and much more to help increase social media awareness in the Bloomington community.

© 2021 by American Marketing Association at Indiana University. 

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