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 AMA at IU

Case Team

Work alongside award-winning faculty and peers on a year-long event, in competition with 100+ other AMA collegiate chapters across the country, to work on a business challenge submitted by the sponsoring organization.

The 2020-2021 case sponsor PODS, a moving and storage company, is seeking the perspective of AMA students to develop a well-rounded recommendation. Our challenge is to:

  • develop a marketing strategy to grow the Millennial and Gen Z customer base for PODS

  • improve awareness and perceptions of the PODS brand for moving

  • engage and educate human resources professionals and other job relocation experts who are likely to interface with new hires or employee transfers, adjusting to changing needs due to the current marketplace disruptions following COVID-19.

What We Can Offer You

RESEARCH EXPERIENCE

  • Conduct primary and secondary research

  • Analyze data to understand trends

TEAMWORK AND COLLABORATION

  • Work alongside some of the best and brightest Kelley students and faculty

  • Be mentored by case leaders and AMA faculty advisors 

GOALS AND CHALLENGES

  • Learn and utilize upper-classmen level software, such as Qualtrics, SPSS, Stata, InDesign, and Photoshop

Contact the Leaders

Satvika Kalia

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Maria Logue

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© 2020 by American Marketing Association at Indiana University. 

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