Case Team

AMA at IU

Work alongside award-winning faculty and peers on a year-long event, in competition with 100+ other AMA collegiate chapters across the country, to work on a business challenge submitted by the sponsoring organization.

The 2021-2022 case sponsor Amazon Prime Student, an Amazon one-stop shop of delivery deals and other services for higher education students, is seeking the perspective of AMA students to develop a well-rounded recommendation. Our challenge is to create a Gen-Z-focused marketing campaign that increases:

Prime Student consideration
Trial memberships signups
Prime Student benefits engagement

Click here for the application:

What We Can Offer You

RESEARCH EXPERIENCE

Conduct primary and secondary research

Analyze data to understand trends

TEAMWORK AND COLLABORATION

Work alongside some of the best and brightest Kelley students and faculty
Be mentored by case leaders and AMA faculty advisors

GOALS AND CHALLENGES

Learn and utilize upper-classmen level software, such as Qualtrics, SPSS, Stata, InDesign, and Photoshop

Contact the Leaders

Apoorva Kandra

Shane Alonso