Case Team
Work alongside award-winning faculty and peers on a year-long event, in competition with 100+ other AMA collegiate chapters across the country, to work on a business challenge submitted by the sponsoring organization.
The 2021-2022 case sponsor Amazon Prime Student, an Amazon one-stop shop of delivery deals and other services for higher education students, is seeking the perspective of AMA students to develop a well-rounded recommendation. Our challenge is to create a Gen-Z-focused marketing campaign that increases:
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Prime Student consideration
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Trial memberships signups
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Prime Student benefits engagement
Click here for the application:
What We Can Offer You
RESEARCH EXPERIENCE
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Conduct primary and secondary research
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Analyze data to understand trends
TEAMWORK AND COLLABORATION
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Work alongside some of the best and brightest Kelley students and faculty
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Be mentored by case leaders and AMA faculty advisors
GOALS AND CHALLENGES
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Learn and utilize upper-classmen level software, such as Qualtrics, SPSS, Stata, InDesign, and Photoshop
Contact the Leaders
Apoorva Kandra
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Shane Alonso