Work alongside award-winning faculty and peers on a year-long event, in competition with 100+ other AMA collegiate chapters across the country, to work on a business challenge submitted by the sponsoring organization.

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The 2020-2021 case sponsor PODS, a moving and storage company, is seeking the perspective of AMA students to develop a well-rounded recommendation. Our challenge is to:

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• develop a marketing strategy to grow the Millennial and Gen Z customer base for PODS

• improve awareness and perceptions of the PODS brand for moving

• engage and educate human resources professionals and other job relocation experts who are likely to interface with new hires or employee transfers, adjusting to changing needs due to the current marketplace disruptions following COVID-19.