About AMA

The American Marketing Association is a professional association for marketers with over 30,000 members. It has 76 professional chapters and 250 collegiate chapters across the United States and is continuously growing. As the global leader in marketing knowledge, the American Marketing Association hosts a broad range of conferences, trainings, and events catering to marketers, researchers, and academicians in all stages of their careers. Collegiate members receive the incredible opportunity to join an international network, access exclusive industry news and research, apply for job listings, and even attend national events.

About AMA at IU

American Marketing Association at Indiana University

IU's only all-encompassing marketing organization devoted to educating and empowering members through hands-on experience and professional development to prepare them for their future careers.

Our Accomplishments

Our members have countless opportunities, including but not limited to:

  • Gaining hands-on experience through consulting projects and case competitions

  • Networking with marketing professionals and our representatives from our sponsors

  • Building their resumé by serving in a leadership position

  • Volunteering at the Kelley Marketing Career Fair

  • Attending the AMA International Collegiate Conference in New Orleans 

  • Establishing Candy Stripe Consulting, a student-run marketing brand consulting group

  • Rebranded Impact Consulting (Non-Profit work)



  • Top 5 Collegiate AMA Chapter (2020-2021)

  • 3rd Place Finalist for PODS Case Competition (2020-2021)

  • Top 15 International Chapter (2019-2020)

  • 3rd Place Finalist for Cotton Inc. Case Competition (2019-2020)

  • Top 25 Collegiate AMA Chapter (2018-2019)

  • Honorable Mention for Wall Street Journal Case Competition (2018-2019)

Current Initiatives

The AMA at IU chapter is run based on five main values including transparency, collaboration, growth, mentorship, and diversity. These values are all something we keep in mind in order to live up to our own personal motto of "Making Better Marketers."

Our members are involved in a variety of boards within the organization ranging from Professionalism to Communications to Community Impact.